Dubai Muscle Show, Dubai Active and Dubai Active Industry, collectively the Middle East’s biggest fitness exhibition, will now be held on January 14th – 16th 2021 at Dubai World Trade Centre.

The health and wellbeing of our attendees is our primary concern. While keeping a close eye on recent developments and after consulting with authorities and many valued customers and partners, we have decided to postpone the event until January next year.

With ongoing global health concerns and the uncertainty around international travel in 2020, as an industry, we all felt this was the sensible decision to make to ensure all partners can be involved in the show once again. Our goal has always been about bringing together the best international names with the entire Middle East fitness community.

We believe our industry is resilient with a bright future, and we look forward to welcoming you  on 14 – 16 January 2021 in a show of strength for the Middle East.